As a result of increasing workforce pressures identified by external providers across adult social care, the development of an external workforce team and the Inspired to Care project was agreed upon in 2017, supporting the sector in Leicestershire with recruitment, retention and development. The strategic aims of the team are to:
• improve the image of the sector
• support the sector with resilience and growth
• develop and retain the current workforce
• attract a high-quality workforce
Inspired to Care’s covid response supports the external market by attracting people into social care and relieving providers of the pressures of recruiting staff. A county-wide recruitment marketing campaign – “Keep Leicestershire Safe & Well at Home” – continues to support the recruitment of care and support professionals during the pandemic.
Inspired to Care is also working with community groups, partner organisations and educational establishments to optimise the reach of the campaign. Over 4000 applications, CVs and enquiries have been received to date. This offer will continue throughout 2021.
The Inspired to Care also has lots of information about the rewards of working in adult social care, the types of roles available and details of the campaign.
Other workstreams agreed for the next financial year include:
• CV and candidate lead supplementation to the external market
• Social Media content to promote social care as a career of choice including interviews with the workforce and celebrating good news stories
• Updating and refreshing the Inspired to Care website with new case studies and keeping resources and information up to date
• Annual Care Professional of the Year Awards
• Work Experience & Taster Sessions
• 性事吧.com Ambassador and Inspired to Care Ambassador partnerships
• 1:1 Support consultations with the external market to drive best practise and overcome barriers
• Monthly conferences on recruitment, retention and development best practise with expert guest speakers
• Media engagement and press releases celebrate the good news for the sector and successful projects
• Workforce planning for hard to recruit locations
• Managing a centralised PSL for providers in urgent need of agency staff
• Work with Education Establishments and Prince’s Trust attracting and educating the future workforce on careers in social care
• Creation of a Local Social Care Careers advert
• Development of Leicestershire’s social care leaders
• Coordination of the 性事吧.com workforce development fund and increasing completion of the ASC-WDS
• Social Care Career Pathways
• Support the external market with workforce health & wellbeing
• Championing the BAME workforce
• County-wide sector-based work academies
• Values-based recruitment workshops
• Creating an inclusive recruitment toolkit
• Planned project on engaging with the frontline workforce
• Nursing Associates
• Ad-hoc projects from People boards and ADASS
To find out more contact Olivea Allegrini-Jones, Adult Social Care External Workforce Lead, Inspired to Care.