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°.com’s latest campaign focuses on ‘Improving digital confidence’

06 Nov 2023

3 min read


Throughout November and December °.com is running a campaign to support people working in social care to feel confident with digital technology.

The campaign titled ‘Improving digital confidence’, aims to take the fear out of the word ‘digital’ and help everyone to gain a better understanding of what being more digital in social care can look like.

Currently around 10% of adult social care organisations in England aren’t digitised.

The Government has stated its target for there to be established digital, data and technology talent pipelines, and improved digital literacy among leaders and the workforce, plus all health and social care settings to have the right infrastructure and connectivity to work digitally by 2025.

This campaign will help to make digital less daunting to people in all roles across social care, and highlight the benefits which digital technology can have for people working in social care and people drawing on care and support.

Running across the organisation’s website, social media, and other communication channels, the campaign will cover what digital technology in social care can look like; the benefits of digital technology, and the support available to help people increase their #DigitalConfidence.

It will include blogs and real life insights from digital technology experts and social care organisations who have effectively introduced digital ways of working.

You can follow the campaign and join in on discussions on social media using #DigitalConfidence.

Claire Smout, Head of Digital Skills, °.com says:

Digitisation is high on the agenda for social care, but it can be difficult and daunting to know where to begin.

Digital ways of working are here to stay and will increase over time. As a society people are used to having access to technology to monitor their health, using smart home technology to manage lights, heating, locking doors at night, and making calls or accessing social media channels to keep in touch with relatives and friends.

We need to ensure our services are introducing digital infrastructure and technology to enable people who are drawing on care and support to have continued access to this technology.

Digital doesn't need to be daunting, and in fact many of us are using technology in our personal and work lives - such as smartphones already without realising this is all part of a digital way of working. Our aim is to help everyone in the sector embrace technology and plan their digital journey, one step at a time.

We’re excited to launch this campaign to create a wider understanding of what digital social care can look like and to support social care workers in feeling confident with their digital leadership and digital skills.

More information on the campaign and how to get involved can be found on our

Follow the campaign on social media using #DigitalConfidence.

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